Diary of a Corporate Event Planner: New and Inventive Tools
May 14, 2014
Our industry has evolved tremendously over the last few years. The days where being a great event planner simply meant executing a seamless conference are over. When I became an event planner twelve years ago there was a term, ROI, that I was taught but rarely referenced for years after. However the greatest impact a planner can make in today’s business environment is no longer a well-run event but providing a direct correlation between what the company spent and what was achieved for that investment. There are so many new and inventive tools a planner can use whether social media ...Read more »
Save the Date® Saves the Day!
May 14, 2014
All of what I am allows me to save your special day! So, what am I exactly? I am a professional problem solver. I am a professional time manager. I am a psychiatrist. Oh, and I am a planner. But when the wedding day occurs, it is less about what you have planned and more about what can go wrong and how you deal with it. Picture this: a beautiful couple plans for one year. Flowers, music, food, guests, hotel rooms, favors. You name it, they did it. Down to the very ...Read more »
