Our industry has evolved tremendously over the last few years. The days where being a great event planner simply meant executing a seamless conference are over. When I became an event planner twelve years ago there was a term, ROI, that I was taught but rarely referenced for years after. However the greatest impact a planner can make in today’s business environment is no longer a well-run event but providing a direct correlation between what the company spent and what was achieved for that investment. There are so many new and inventive tools a planner can use whether social media sites to increase visibility or the fantastic technology that is at our fingertips to track and monitor attendees participation and/or feedback at consumer events. As meeting planners, we have been given an invitation that many of us have been waiting for. We are now at the front lines and the driving force behind making a company’s new messaging, new product or mission come to life. Every event we plan no matter how small or how large can now shift perception in a much more dramatic way and I am grateful to be a part of it. See the below article for additional tips on this trend
http://www.successfulmeetings.com/Event-Planning/Conferences/Articles/The-Top-5-Must-Follow-Meeting-Trends-of-2014/
